Senior Product Designer • UX UI
Designer who builds and operates AI systems for the design process.
Results that made a difference
/ 01
Jalasoft Design System
Building a design system from a brand guideline, then scaling it across a company of over a thousand people.
Scaled across 1,000+ people →
/ 02
Valt Network
Designing the professional layer for private-market investors and high-growth companies.
Live product →
/ 03
My Benefits Advice
Health benefits platform with a personalized plan-recommendation engine for employees.
43% faster onboarding →
/ 04
Qconcursos
From 600K to 10M — designing for scale at Brazil's largest exam-prep edtech.
600K → 10M+ users →How I design with AI today
I don't use AI to replace creative direction. I built a system of specialised agents — and I work as the orchestrator, curating every decision in the process.
See the full system →What people are saying
João doesn’t just design, he raises the bar for everyone. As our UX and Figma educator, he’s trained dozens of LATAM engineers who now think in product.
No contracts. No queues. Just great design.